![]() ![]() This is a federal law that ensures that “copyright rights vest in the author of the copyrighted work,” protecting, “‘original works of authorship’ like literary, musical, and other types of artistic work as long as they are fixed in a tangible medium (such as paper, canvas, or a recording),” according to John DiGiacomo at Revision Legal). In the United States, it’s called a “common-law copyright,” and it kicks in the moment that you print or publish your creative work. There are a few factors to be aware of before you decide whether you really need to copyright your logo or trademark.īefore You Copyright, Here’s What You Should Knowĭid you know that there are some protections built in on behalf of a new brand, even before they file for a copyright or trademark? However, the law is set up in such a way as to protect businesses from the beginning. And without protection against infringement, there may not be a way to rectify the situation. It can be damaging on a variety of levels. Ultimately, no one wants their brand name to be used by someone who isn’t authorized to do so, anymore than you want someone borrowing your phone to send text messages in your own personal name. By misusing your logo in the public eye, scammers can tarnish and even completely wreck the good name of a brand. By the same token, a scam company may feel free to make and break promises in your name, leading to upset customers and potential loss of repeat business. If someone else represents themselves as your company, they may mislead your customers into giving them money instead, under false pretenses. Some of the potential issues of infringement include: Research indicates that there continues to be considerable damage wrought on brands and companies by infringement. Thousands of lawsuits regarding copyright infringement have been brought over the years, with a variety of results. The results of changing copyright and trademark laws have been easily seen, too.
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